Pinnacle Security & the Better Business Bureau: KNOW THE FACTS

At Pinnacle Security, we proudly secure families by installing reliable GE security equipment, monitoring that high quality equipment 24 hours a day, 7 days a week, and providing proactive customer support that creates loyal customers for years to come. It is our belief that "every customer is our best customer" and should be treated accordingly. Pinnacle Security is a proud and active member of over 200 communities throughout North America. As such, we hold ourselves to a high level of accountability for our business practices and consumer relations. It's important to us that we are fully licensed, registered, and that our employees, Security Consultants, and Installation Technicians are held to the high standards outlined in our code of conduct. We are proud to offer a service that helps keep communities safe, and technology that not only reduces false alarms, but can help improve emergency response time and optimizes the efforts of our hard working police, fire, and medical personnel across the country.

THE BBB's RATING SYSTEM
As you may know, the Better Business Bureau (BBB) has created a ratings system to evaluate various businesses. While this ratings system can be an effective indicator of how consumers feel about a business, there are also times that it fails to accurately assess some companies. In our case, the BBB's rating system simply does not reflect our actual customer satisfaction performance.

DON'T TAKE OUR WORD FOR IT...
Our customers and accolades don't lie. In our most recent survey, 91 percent of our customers said they would refer Pinnacle Security to friend or family member, and our overall customer satisfaction is rated 4 out of 5 stars. GE Security has awarded us with the GE liberty award for the past 3 consecutive years for our "Outstanding Customer Service and Support" and hundreds of Facebook fans post their testimonials and pride in our product and service every day. Less than 1% of the over 300,000 customers we have secured in the past 4 years have ever even lodged a compliant to the BBB, and 98.7% of those complaints were resolved to the customer's and/or the BBB's satisfaction. When a compliant comes up, we address it immediately. To our knowledge, there are no unresolved complaints listed on our BBB profile.

ISSUE RESOLUTION IS PRETTY IMPORTANT
Resolving the issues makes no difference to our rating though, because the BBB does not factor resolution status into its rating system, only issued complaints. The BBB also unfairly penalizes companies like Pinnacle Security for "governmental actions." Without any due process or admission of fault, any media report is added to our profile and we are penalized as part of their arbitrary point system.

CONFLICTING MESSAGES
We have worked countless hours to work with both the Utah BBB office and the national BBB Council to have our rating reflect the way we actually do business, but we continue to receive conflicting messages from each and lack of accountability from both. Pinnacle Security values the mission and purpose of the BBB, but we are also aware that they have come under significant media scrutiny for their business practices (as evidenced by a recent 20/20 investigation) and have their own issues that have many consumers questioning the legitimacy of their ratings system.

INVESTMENT IN SUCCESS
Pinnacle Security is extremely proud of our record of customer service and satisfaction. It is a critical component of our growth and success. We have invested millions of dollars into our training and supervision programs to assure the highest standards of customer approval.

At Pinnacle Security, we understand the importance of the peace of mind that comes from securing what matters most to our customers, and we'll never stop working hard to provide the best possible service to those who have trusted us to help them protect their home and family.