Utah-Based Company Launches New Branding for New Year

Local company wants consumers and employees to feel “secure”
OREM, UTAH (January 2009) – Utah-based Pinnacle Security, one of the nation’s top residential and commercial security corporations, headquartered in Orem, Utah, is launching an updated version of the Pinnacle brand in an effort to further strengthen brand awareness and focus as the company looks to continue its expansion across the United States and Canada in the coming year.

“We’ve achieved consistent growth through the years and we’re excited about the future,” said Christopher B. Munday, CEO of Pinnacle. “We felt like it was a great time to refresh the brand and grow further our brand awareness with a new look and slogan as we continue forward.”

Pinnacle executives said the new slogan, “Your life. Secure.”, is the result of two questions: “How do we want our consumers to feel when they purchase a security system?” And, “How do we want our potential recruits to feel when they adopt Pinnacle’s employment opportunity?”

Munday said he hopes the new Pinnacle brand will deliver a message of assurance and confidence to Pinnacle consumers and employees alike.

“We’re still the same company we were before, but more than ever we want our customers to know we are watching out for them and they should feel safe with Pinnacle behind them,” said Munday. “On the same note, we want our employees to know we are here to help them develop and secure their future.”

In addition to updated messaging, Pinnacle has recently posted a new state-of-the-art digital sign on Interstate-15 next to the corporate office in Orem.

Pinnacle Security is an industry leader in providing quality residential and commercial security solutions that help individuals realize the peace-of-mind that comes from protecting the things that matter most. Pinnacle is headquartered in Orem, Utah, and has sales offices throughout North America. For more information, please visit:
http://www.pinnaclesecurity.com.